Why thoroughbreds.ai

A clean path ahead

Newgate, to drive sales, wishes to use a modern solution. That involves routine automation to achieve three goals.

• Maintain a relationship with the community as a whole, especially the thousands who purchase from Newgate.
• The lead nurturing and sales process is clunky and spread across portals. Fix this for good, improve the process, and ensure data enrichment and relevant touch points happen as often as possible, in a natural way.
• Closing a deal and the back office process. In any sales scenario the agreement is received quicker when it happens as close to the verbal agreement as possible. This is a fact.

Three defined goals

Three particular goals with a smaller scope.

1. Visibility — Newgate will see who is actively seeking and considering their stallions through agentic AI. Reactive sales is currently a non-existent strategy.
2. The 7-day campaign — The usual 7-day campaign organised, planned, executed and running at full speed from Monday, through AI. As time becomes available, a proactive and a reactive campaign can run together.
3. LLM traffic — Newgate wisely wants more traffic arriving through LLMs.

What Newgate needs

• A modern solution that drives sales through routine, automated work.
• Keep the whole community close, especially the thousands of past purchasers.
• One clean lead nurturing and sales process, not a set of portals.
• Data enrichment and natural touch points, as often as possible.
• Agreements captured as close to the verbal yes as possible, with the back office following quickly.
• Know who is actively seeking and considering Newgate stallions.
• The 7-day campaign planned and running from Monday, proactive and reactive.
• More traffic through LLMs.

What we need from Newgate

• We move extremely fast. We will be pushing code into production in front of you. That gets a lot of people frazzled. You will be completely in the loop before something is removed.
• Access is the only thing we need from you. I will deal with the data extraction as well as the domain, and I will give as early a warning as I can if the project is to go ahead. Without access when we need it, a timeline can be blown to pieces, and we don’t blow timelines up. Ever. So there is nothing you need to do other than grant access. I am concerned we may have to build something to remove the Ardex data, which may take time.
• Expect tighter guardrails. This is not a small undertaking. The data that is going to move, even without your knowledge, is enormous. Pulling it off requires a complex backend so your computer doesn’t crash as it pulls data in and out, and that means there is a portal for data to leave from. 99% of hacks are social hacks, meaning some hard-working person forgot to turn off a computer overnight. So we have to manage this for everyone. Expect passkeys, 2FA codes and rotating passwords.
• If something is up, say it. Say it as soon as you can. You won’t upset us. The idea is your day to day won’t change until it really changes day to day!

What we deliver

1. There isn’t a more modern alternative than what is delivered. With add-ons and revenue this technology still carries a cost, but the costs of production will come down in time. Ultimately automation will be put in the hands of your people. Every tool required will be available.
2. We will clean your data and assist in the enrichment process with our own assets, or procure them for you. Our data feeds will enrich the talking points at every possible outcome, including weekly newsletters. A horse winning a race you bred or served will be made available within minutes of correct weight. This will require zero handling, and your staff will be empowered with both the data to assess their effectiveness and the ability to change the content.
3. We will deliver a replacement for Thoroughworks, ardex.horse, Onepage and Word documents, plus content management of news and blogs, billing and MYOB integration.
4. Data integrity comes before the enrichment process. We will create a widened ID matched to one true, accurate record of a horse. We are the only holder of this record. Access to the equine API, as opposed to recreating it, was a larger job than this. Your existing data assets will be cleansed, and there will not be an interaction with your stallion pages that you are not alerted to.
5. The financial, legal and compliance processes are included.
6. We have actually already started this.

Week zero to week six

The build runs from engagement to finish in six weeks, with senior developers booked from day one.

What makes thoroughbreds.ai different

You’ve been choosing between software that’s easy to start but impossible to change, and software that’s flexible but takes months to set up. thoroughbreds.ai is the third option: a production-ready CRM you can reshape as you go.

thoroughbreds.ai is a platform for total management of any Thoroughbred based company, you can build on, not a product you configure once, its the beating heart of your sales team for Newgate but can be extended to sydnication, buying/selling all the way through to genetics.